Alan Cox is CEO of a new start-up in the business software sector. Prior to this, Alan was Chief Executive of Core, Ireland’s largest marketing communications company. He has 35 years’ experience working in advertising and communications. Alan was named ‘Most Trusted leader in Ireland’ by the Great Place to Work Institute in 2013. In 2017, he co-authored Marketing Multiplied with Jim Power and Chris Johns; it is a study into the impact of marketing communications from a macro-economic and micro-economic basis. Alan was Chairman of TAM Ireland, the company that manages the Television Viewing Research contract for a two-year term from 2012 -2014 and is a Chartered Director and a fellow of the Marketing Institute and of the Institute of Advertising Practitioners in Ireland.
